Description
Wella Color Touch – Professional Demi‑Permanent Hair Color
Uncompromising Vibrancy & Shine
Discover vibrant, multi‑dimensional hair color with Color Touch, offering a low‑commitment alternative to permanent color with luminous shine and true‑to‑tone results.
Key Features & Benefits
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Up to 70% grey coverage (when used with Color Touch Plus)
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Beautifully fades over 28 washes — perfect for seasonal changes in tone
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Formulated without ammonia, silicones, or mineral oils — now vegan friendly
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Built‑in Metal Purifier to help maintain true-to-tone vibrancy, especially on color-treated or damaged hair
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Enriched with keratin, aiding hair condition and finish
Usage & Application
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Mix 1 part Color Touch to 2 parts developer
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Apply to pre-shampooed, towel-dried hair, roots to ends
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Development time:
• Without heat: ~20 minutes
• With heat (e.g. under a dome): ~15 minutes -
After coloring, use a post-treatment to neutralize oxidation residues and stabilize color
Listing Updated/Revised as of 10/10/2025 (AB)!


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