Description
Product Type:
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Deposit-Only Color Additive / Tone Adjuster
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Used by Professionals Only
Description:
This product is a concentrated color tone additive designed to be mixed with Aveda’s Deposit-Only Hair Color (usually the Full Spectrum Demi+ line). It is not used on its own, but added in small amounts to help:
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Enhance or neutralize specific tones in the hair.
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Customize the final color result.
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Tone pre-lightened hair (like blondes).
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Add vibrancy or refine undertones in a subtle way.
Key Features:
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Naturally derived ingredients (Aveda focuses on plant-based formulations).
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Ammonia-free – gentle on hair.
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Vegan and cruelty-free.
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Infused with Aveda’s signature pure-fume™ aroma (plant and flower-based).
Usage:
Used by mixing a small amount (drops or grams) of the Pure Tone into a Deposit-Only color formula (such as Aveda Full Spectrum Demi+ Clear or other shades). Limited shades available in separate listing in dropdown box.
Always follow Aveda’s professional formulation chart for accurate mixing ratios, as overuse may alter desired results.
Each tone is used to enhance or cancel unwanted tones (e.g., blue cancels orange).
How it’s used:
Here’s a typical formula example using Pure Tones:
Formula:
• 30g Aveda Full Spectrum Demi+ Clear
• 30g Aveda Demi+ Activator
• Apply to damp hair, process for 20 minutes
💡 Pro Tip:
If you’re looking to tone hair (especially after lightening), a popular method is:
Clear + Pure Tone + Developer
→ Creates a custom toner/gloss
For Professional Use Only:
This product is part of a custom color system and requires professional training to use effectively and safely.
DEVELOPER / ACTIVATOR / TONER SOLD SEPARATELY
Listing Updated / Revised as of 08/21/2025 AB!

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