Description
Product Description & Key Features
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Permanent, ammonia-free formula — designed to gently color hair while minimizing harsh chemical exposure, making it a safer alternative for both clients and stylists.
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100% gray coverage — offers reliable coverage for grey hair with a natural-looking finish.
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Nourishing blend of oils and keratin — fortified with jojoba oil (or similar oils) and keratin protein complex, which penetrate deep into hair fibers to enhance softness and shine while preserving hair health.
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Advance color delivery — uses monoethanolamine to gently open the hair’s cuticle for effective dye penetration without the harshness of ammonia.
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Made in Italy, professional-grade, and offered in a variety of shades—especially blondes, browns, and coppers, shades available are listed in dropdown box.
Developer Mixing Ratio
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Recommended mixing ratio: 1 part color to 2 parts developer
(Example: If you use 1 oz of color, mix it with 2 oz of developer)
Which Developer to Use?
That depends on your goal:
| Developer Volume | Lift/Result | |
|---|---|---|
| 10 vol (3%) | Deposits color only | Darkening hair, toning, gray coverage |
| 20 vol (6%) | 1–2 levels of lift | Standard gray coverage, slight lightening |
| 30 vol (9%) | 2–3 levels of lift | Lightening natural hair color |
| 40 vol (12%) | 3–4 levels of lift | High-lift, not typically used for toning |
Listing Updated / Revised as of 08/28/2025 AB!

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